Independent guides to email marketing tools

Set up your email marketing the right way.

Plain, tested guides to Mailchimp, Brevo, Kit, MailerLite and everything around them. Pick the right tool, set it up properly and send with confidence.

Start hereBrowse all guides

Publishing since 2021. Every guide is dated and reviewed when tools change.

Recently updated

All guides →
This vs thatFebruary 18, 2025

Kit vs MailerLite: which suits creators and small brands?

One is built for creators, the other for small businesses. Here is how Kit and MailerLite compare on free plans, features and who each one is really for.

Browse by topic

Setup guides

Account to first send, one tool at a time.

Comparisons

Side by side, with the costs that show up later.

How to

Single jobs: forms, migrations and the bits in between.

New to email marketing?

Six guides, in order, that take you from choosing a tool to sending your first properly set up email.

Read the starter path